Aside from its nut butter, 2NutGuys also sells roasted nuts / Image Credit: 2NutGuys
Knowing that the mums loved it encouraged us to launch it,” he adds.Īs males in a female-centric industry, they knew that learning from mothers - their target market - will help them create a better product to serve their needs. We finally nailed it with the seventh version. We listened and we learned, and that helped us to improve our product. Over 40 per cent of the mothers experienced positive outcomes from their product, namely increased breast milk production or creamier milk. They also curated a group of nursing mothers and sent the products for them to try. The survey contributed significantly in helping to conceptualise the final product. They then conducted multiple testings to nail down the consistency and flavour they wanted. They surveyed and interacted with approximately 30 mothers who face concerns over low milk supply or poor milk quality, and took their time to identify and source the right ingredients. The duo’s R&D process was rigorous and spanned a few months. – Lee Chee Leong, co-founder of 2NutGuys Working in the kitchen with proper attire / Image Credit: 2NutGuys Our primary focus is understanding mothers - what they like, what they go through, the difficulties they face, and their wishlists. We focused on innovation to fill the gap in the market.
This mindset helped them greatly in innovating the star product of their business. He is currently the regional head in a fintech company, while David runs an employee medical benefits design and brokerage business.ĭue to the nature of their jobs, they are big believers of trying and testing.
Prioritising R&D to produce quality productsĬhee Leong has always been in the sales and business development line. Hence, they knew they had to innovate a product that was versatile, nutritious, yet still delicious. On top of that, they were also bored and have had enough of the cookies, and wanted something different. All of them were consuming lactation cookies as part of their lactation diet and many experienced weight gain, no thanks to the high fat and sugar content of the lactation cookies. They chose to co-create their product with other nursing mothers. – Lee Chee Leong, co-founder of 2NutGuys Some of the other products sold by 2NutGuys include flavoured nut butter and roasted nuts / Image Credit: 2NutGuys We then saw a potential to create something nutritious, yet both delicious and versatile whilst helping mothers increase their breast milk production. The products in the market are packed with calories and are one-dimensional. Nursing mums are faced with limited options. We understood and acknowledged the challenge, and we knew there was a market to address. This made him better understand the problems some mothers - especially those without a decent milk supply - face. What sparked the nutty idea?Īs a father of one, Chee Leong personally witnessed how challenging breastfeeding was for his wife. They are also the founders of 2NutGuys, a home-based business that was launched in August 2021. Such lactation-labelled foods are specially developed to include healthy ingredients that nourish new mums and help them boost their breastmilk supply.īeyond these existing slew of lactation products, two Singaporean guys - Lee Chee Leong, 38 and David Ho, 35 - aim to disrupt the landscape with their very own lactation nut butter, which is touted to be the first of its kind in Singapore. Lactation products are not a new introduction, and they come in many forms - lactation cookies, cupcakes, and even tea.
0 kommentar(er)
